pure transparency

(All images above: H&M)

There is something sensual about sheer clothing in womanswear. A see-through yet not completely unveiling blouse is, for instance, way sexier, if I might say so, than a bare cleavage. You probably have noticed it already, black chiffon skirts and transparent silk shirts were too popular last spring summer season.

But did you know that light-colored sheerness is coming up? Transparency's everywhere now, on sunglasses (see the sporty one above with multi-color-reflecting touch), shoe's heels, bags (clutches preferably) and of course, also on clothings.

Pair these airy  pieces with bold, masculine bottoms or jackets to compensate the fragile nature of sheerness. Those bleached and destroyed pants from H&M can add craziness to any outfit that might be a bit too "soft". At the end of the day, we are rulers of our own personal style, so go ahead and wear sheer fashion the way you like it best.

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ss 2013 ad campaigns round-up

I thought it'd be entertaining if I do a 'love or loathe' on the ad campaigns of the big fashion houses that are out now. Since I didn't quite like the idea of every big brand doing pre-fall collections, I didn't even catch up with all the collections that are out there. The reason for that is simple, pre-fall lookbooks are oftentimes way too commercial or too out of context. Pre-fall collections are superluous in my eyes basicly because their main goal is to fill the gap between the spring summer season and the actual fall season. I remember louis vuitton's last pre-fall collection, which was cute, pretty and wearable but had nothing to do with lv's regular rtw customers: the grannies (remember lv fall 2012?). But it was cute, this I have to admit. 

Moving on to the main subject of this post, the advertising campaigns of ss 2013! Here are the ones that I love:

Miu Miu

Balenciaga

Prada

Saint Laurent Paris

Ready to spread some critics? These campaigns are the ones that I loathe:

Burberry

Burberry being on top of my loathe list has its reasons. Firstly, I didn't get the cheeky young boy laughing crazily at serious-looking, provocatively-showcasing-bare-thighs models situation. Secondly, the fact the british brand only uses british people in its ads makes the campaigns way too predictable and old-fashioned, in a negative sense. Thirdly, I still don't quite get Romeo Beckham's role in the ad campaign, despite the fact that his parents are uk's most famous celebrities.d

Kenzo

Kenzo,seriously? This human X-pose was refreshing last time. Now it only makes people wonder how often this will recur. And by the way, kenzo was more elegant once up a time!

What are your favorites and least favorites this season? Let me know.


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maison martin margiela with h&m

It's MMM with H&M, baby!

One of the most anticipated designer collaborations that H&M was ever able to achieve. Like ever! No intention of comparing MMM with any other designer collabs before, but Margiela has already done it right from the start. The annoucement was kept low-key and the collection-launch video anti-mainstream. Very annonymous, but has reached not only the anti-mainstream audience.

At first, I didn't understand why Margiela, a fashion brand that has been keeping its highly unique sartorial approaches, was collaborating with H&M, a highstreet clothing company of mass production. Well, yes, the famous Versace worked together with H&M, too, but we know that Versace needed some publicity and a more modern brand image. I was just wondering if Margiela needed the attention of the mainstream? But seeing the lookbooks (both Woman and Man) filled with the unmistakable Margiela elements like subversive tailoring and material-use, I'm again thrilled to be able to get my hands on some MMM pieces that I can actually afford.

I am in love with the idea of bringing iconic (I'm aware of the over-usage of this freakin' word!) Maison Martin Margiela looks back, by adding some new touch and tags of the year the look was released. Brilliant! You know, this is really absolutely brilliant for younger fashion lovers to be able to purchase something that first came out when they were 10! Or something about 11. Because honestly, when I was 10, I had neither an idea what Maison Martin Margiela was, nor how to pronounce these three words correctly.

Here are my favorite looks from the lookbook, a bit from the advertising campaign and some items that I crave for.

 

 

 

   

The collection is available on 15th Nov. in selected H&M store world wide, let's see if the crowd would build a queue again. Probably not, because not everyone is a fan of avantgarde fashion and the baggy style. Especially not the not so fashion-forward Viennese people.

I keep my fingers crossed that I'll be able to snatch a pair of the "invisible" plexiglass wedge pumps. Three colors to choose from (as seen above): matt-nude, glossy-red and glossy-black. Shall I go all-daring or rather stick to the classic color palette? When it comes to Margiela, I can hardly make up my mind! Long wait soon be over, glad that MMM is just around the corner.


xx